![]() ![]() Rhetorical Analysis Rough Draft . Many people, most noticeably women, are influenced daily by the media which is where societal ideals of beauty mostly stem from. Every day, people are bombarded with images of stick thin actresses, singers, and models that have become the conceptual image of what is an ideal appearance for women in America. The new Diet Pepsi 'Skinny Can' will debut at New York's Fall 2011 Fashion Week this month. ![]() However, these standards are unrealistic. Of course dieting and living a healthy lifestyle can lead a woman to slim down a bit, but she cannot change her genetics. Therefore women with naturally curvy body figures are forced to feel both self- loathing and ashamed about their own appearances. Thus, when advertisement campaigns such as Pepsi. They are manipulating woman? In a country where the rate of eating disorders have continually been on the rise since 1. After all, studies have confirmed that anorexia nervosa has the highest mortality rate of any psychiatric disorder (Arcelus, Mitchell, Wales, & Nielsen, 2. ![]() Pepsi Gets Flak For New 'Skinny' Diet Soda. Diet Pepsi's newly slender can. Diet Pepsi has introduced a new 'skinny' can. Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion. The ad I analyzed reads, . Even just by reading the text of the. The new Diet Pepsi skinny can. Does The New Skinny Pepsi Can Promote Anorexia? Does The New Skinny Pepsi Can Promote Anorexia? So even though this skinny can campaign does not seem like a big deal, its focus on advertising by making women strive for a stereotypical and unhealthy body shape has had a detrimental effect on the female population. The advertisement is comprised of three main elements: the woman drinking the soda, the can, and the tagline . Some backstory is that Pepsi. ![]() Co Inc. This seems to imply that being skinny goes hand in hand with being a . It was not long until it was met with harsh criticism. One such complaint was made by The National Eating Disorders Association that claimed that the campaign was offensive and said the company’s comments are both “thoughtless and irresponsible. ![]() Controversy over the message emanating from PepsiDoes that mean that today? Why else would it be mentioned that the can is slim along with attractive and stylish? Pepsi. Co is clearly trying to relate woman. Vergaro generally is not thought of as the stereotypical skinny woman because of her busty and curvy appearance, yet in this ad she seems tiny. ![]() Her body is placed at an awkward angle and there are shadows placed strategically, in order to give her the appearance of having small arms. Her face even looks very slim due to the coloring of her makeup, and the large sunhat engulfs her head to make it look even smaller in comparison. This version of Vergaro looks so differently than how she is normally seen, that rumors began to spread that she was digitally slimmed down. Vergaro had to publicly announce . That may be true, but everything about the actress was done in order to make her look like an appealing woman that other woman would envy. She is skinny, but she also has flawless skin and a ski- slope nose. Her big lips are painted bright red, drawing attention to her sucking on the straw. She is looking forward confidently and with empowerment. In essence, she is what American women strive to be. Subconsciously, viewers will associate the perfection of Sofia Vergara with this Diet Pepsi, and subsequently want to buy it. Blue is the primary color of this ad, embossing the background and Vergara. While this may seem like a simple color choice, this scheme was not left up to choice. Many people know that blue causes calmness and relaxation in people, but it also is known for quenching appetite. Food researchers have stated that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. Later studies have proven that when food was died blue, people found it to be less appealing. This is not a coincidence, but yet another subtle way of . The laughable irony is of course, is that soda, will cause weight gain. Many people turn to diet sodas thinking that they will not gain weight, but this does not seem to be the case. Researchers have proven that . If that occurs, you’re likely to drink more soda and, as a result, take in more calories than you really should. Yet, these sugary soda substitutions are still sold by the million a day. It is because women who are plagued by the constant pressure of meeting society. This is illustrated by the purchases of diet pills and use of crash diets, both of which have been proven to be essentially ineffective and sometimes even dangerous. The usage of anorexic- esque models to sell clothing has been an advertising strategy since the 1. As these ads continue to be printed in magazines or commercials appear on the television, the rate of eating disorders continues to dramatically rise. This epidemic will not slow until society begins to stop idolizing skinniness. However, this cannot be a reality until markets cease to . Study May Explain It.” NBC News.
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